The Importance of Face-to-Face Fundraiser Behaviour In and Out of Uniform
The Importance of Face-to-Face Fundraiser Behaviour In and Out of Uniform
If you’re out there knocking on doors or waving at passers-by and asking people for money, you better know how to act—whether you’re in some snazzy uniform or not. Fundraising is about connecting with people, and let me tell you, how you behave during your shift, on breaks and before work can be the difference between getting a donation and getting the door slammed in your face.
Professionalism in Uniform
So, you’re in uniform, looking like the face of the organisation you’re representing. Here’s why you’ve got to keep it classy:
Building Trust and Credibility: Trust is everything. When people see you looking sharp and speaking confidently, they’re more likely to think you’re the real deal. You’ve got to show them that their money isn’t going into some black hole but to a cause that matters.
Enhancing the Organisation’s Image: You’re not just you; you’re the whole organisation. If you’re out there being reckless and trashy, guess what? People think the whole organisation is reckless and trashy. Be polite, be knowledgeable, and leave them thinking, “Hey, maybe this is worth my cash.”
Creating Memorable Experiences: You want people to remember you—for good reasons! Make them smile, make them feel good, and they’ll be more inclined to open their wallets next time they see you coming.
Responsible Behaviour Out of Uniform
Even when you’re off the clock, your behaviour matters. Here’s why:
Consistency and Integrity: People like consistency. If you’re professional during the day, don’t turn into a disaster at night. Donors want to know the values you’re spouting are real and not just an act for the pay check.
Building Long-term Relationships: Good behaviour builds relationships. You’re not just looking for a one-time donation; you want people to stick around. Be genuine in and out of uniform, and people will remember you fondly.
Avoiding Negative Perceptions: You do something dumb outside of work with donors or members of the public watching, and it’ll come back to bite you. One wrong move, and suddenly everyone thinks your organisation is sketchy. Don’t be that person.
Conclusion
In face-to-face fundraising, your behaviour is key. Stay professional, act with integrity, and people will trust you—and the organisation you represent. Keep those standards high, and you’ll make a positive impact that keeps people donating.
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