#27 The barrier to entry is rising

With the new year comes new ideas. If you are looking to set up a new F2F campaign in the next six months you need to be aware that the barrier to entry into the channel is rising. Here is my list of recommended requirements:

• Clear and simple back-end debiting and declines management processes

• E-from pledge capture

• Full suite of reports (especially a solid and filterable attrition report)

• Reactivation and upgrade programs after six months

• Two suppliers, each able to fulfil your total required volume

• Supply-chain map

• All KPIs written into your supplier contracts and SPDs

• Year 1 and 2 donor journey matrix with a mix of touch points

• Fundraiser training plan as you will need to deliver six different sessions per year with PowerPoints, prizes, certificates, site visits and guest speakers

• Usable fundraiser kit and materials. It doesn’t matter if you don’t like them, the fundraisers must find them useful

• An internal team briefing and regular updates to report progress to your organisation

• Mystery shopping and/or door-to-door shadowing program

• Simple feedback process

• A dedicated member of staff

• Full backing from everyone in your organisation

• PFRA Membership. It is not too expensive, it is not optional, it is a must if you use our channel and care about our industry.

Let me know if you need help with any of these… I know a guy.