#58 The Perfect Donor
As a young fundraiser, I was raised to believe that the perfect donors are middle-class women in their forties and fifties whose children...
#57 Loose lips (and illegal practices) sink ships
Before I launch into this week’s post I need to tell you all to donate to UNICEF. On Friday morning I had the honour of meeting a former...
#56 Scandals, friendraising and accreditation
4 in 10 members of the UK public say they are donating less in 2018 as a direct result of the diminishing trust in charity[1]. In the...
#55 International marketing role for Forbes listed companies
It was a bright cold day in April, and the clocks were striking thirteen. Winston Smith, his chin nuzzled into his breast in an effort to...
#54 March of the deplorable minority
In the past week we have seen another F2F scandal hit the press. Fortunately, for the majority of hard working and honest fundraisers, it...
#53 I want to make you feel good
I’m going to start this post with an unapologetically indulgent and broad statement. One of my favourite things about being human is our...
#52 True or false? One fifth of your f2f donors will never debit
After having a conversation with a senior manager of a top-tier f2f agency, my imagination was sparked to poke and prod a fundraising...
#51 EOFY Budgeting - Just when I thought I was out...
To those Australian fundraisers who have a wider portfolio than just F2F, I hope that your tax appeals are warming up nicely and you’re...
#50 July 1st team talk: “Go out there and give me 103.5%!”
More than 2 million Australians will receive a pay rise of 3.5% from July 1st. This means that the new minimum wage will be $18.29 per...
#49 Never let the facts get in the way of a good story?
In a break from tradition, I will start this article with a geographical update as I feel that distance from the Australian media is...
