#4 Your cancellation logic can only be as complex as your database
Which donors you cancel, which ones you keep, and which ones you reactivate may depend on a few aspects. The contract with your agency,...
Interlude – Jordan versus Jesus
This week, the PFRA responded to the ACCC research by stating their own evidence from quality assurance reviews shows no difference...
#3 Your organisation needs a couple of years to acclimatise
Your charity probably needs a couple of years to acclimatise to any new fundraising channel before it is accepted as ‘business as usual’....
#2 Ghost batch – bringing donors back from the dead
I cannot take credit for the title, but I will share the learnings. Rejecting due to ‘insufficient funds’ at the first attempt to debit...
#1 You need to know your database
Don’t shy away from the database. Not every new fundraiser is as data-driven as they need to be, so this can be a lesson easily learned...
