#20 Immersive experiences and inspirational conversations
The use of virtual reality (VR) technology has not blown away our donors, but it is at least an attempt to reinvigorate a channel that,...
#19 Being caught jaywalking on your first day in Sydney
“We’re committed to doing it, but we’re not committed to how we do it.” These were the words of the CEO from one of my recent clients....
#18 Closing the gap between sign-up and first pledge. When does time equal money?
Before I launch in, I will state that I would love your thoughts on this one. The ACCC state that face-to-face charity fundraising is not...
#17 Do I need a happy or sad image on my banner?
For a long time I had battled with the question of whether to use happy or sad imagery on the shopping centre banners in face-to-face...
#16 Have your donors received a verification call?
Most Australian face to face agencies report a 70% verification call success rate. However, this does not mean what you might think it...
#15 Is your brand big enough to run an F2F campaign?
There’s no doubt that your consultant or fundraising specialist has told you that you need a regular giving product, and you know that...
#14 Six wedding guests wore the same dress
If you’ve been tuned into 24-hour news cycle for the last 72 hours you would surely have seen a momentary dip in quality journalism. A...
#13 Finding the balance between revenue and relationship
Many regular giving managers will frequently assess the health of their program by running reports that measure the cost effectiveness of...
#12 Get the right mystery shoppers for your campaign
Have you ever found that your suppliers’ management team did not welcome the results of a mystery shop? Did this strike you as odd?...
#11 How to train your cause – Flatter to engage and entertain to educate
I’ve been on the receiving end of charity presentations that bore my socks off no matter how excited I was before entering the room. This...
